John a very successful businessman. His business was often mentioned in the local business paper - his photo appeared at least once and he was part of a "tour" where people could interview CEO's of prospering businesses.
The company had recently passed the $1 Billion mark in sales -- a BIG party was held at the Boulderado Hotel on December 20th, 1996 and there was a story in the Boulder News the following day.

Not a shy bone in her body, Patsy was not only the agreeable wife of a CEO who loved to entertain, she was outgoing as well - involved in church and school activities. She always put on her make-up before she went out, she loved to dress up and catch the eye of people around her. Patsy was just about to turn 40 and she had already had a BIG party in Denver to celebrate.

Burke and JonBenét - they were not ket at home, they were active in school, church, scouts, 4-H, music lessons, pageants, sports. They were visible if someone was looking. JonBenét, in particular. In December of 1996, JonBenét had been in a parade, in a performance at school and also appeared in pageant regalia at the local mall.

The family was visible.